RIMOWA Launches ‘Never Still’ Campaign with Jay Chou, Hamilton & Rosé
The luxury luggage brand releases the fifth installment of its poetic ‘Never Still’ series, framing travel as an endless journey of self-reinvention. Global icons Jay Chou, seven-time F1 champion Lewis Hamilton, and BLACKPINK’s Rosé return to embody RIMOWA’s philosophy through their distinct perspectives: Chou channels inspiration from global exploration; Hamilton balances speed with introspection; while Rosé refines self-awareness through shifting landscapes.
Since 1898, RIMOWA has crafted aluminum-magnesium alloy suitcases as enduring “lifetime travel companions.” Photographer Johnny Dufort visually translates the suitcases’ weathered dents into tactile chronicles of time, using fluid cinematography to mirror the brand’s vision of perpetual evolution.
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Adidas Originals and Avavav Launch Second Collaboration
adidas Originals × Avavav Second Collaboration: Deconstructing Sports Orthodoxy with Absurd Aesthetics
Adidas Originals partners with Stockholm avant-garde label Avavav for their second collaborative collection, presented at Milan Fashion Week Autumn/Winter 2025. The SS2025 series transforms athletic codes into surreal theatrical narratives through subversive design.
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Dual visual narratives unfold: Lennart Madou’s still photography captures tennis spins, skateboard arcs, and golf swings as kinetic poetry. Contrasting motion films stage absurdist clashes – WNBA champion Kahleah Copper’s dunks and pro athletes’ precision collide with amateurs’ comedic mishaps, deconstructing sports mythology through montage.
The collection reimagines sportswear vocabulary with deconstructed tailoring:
- Distressed denim mimics time-worn athletic armor
- Frayed knits replicate overworked muscle memory
- Oversized proportions classic silhouettes
YMC launches limited edition T-shirt series "Bat Girls & Acid Boys"
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YMC has launched a limited edition T-shirt series "Bat Girls & Acid Boys", the images are taken from a group of impromptu hand-painted works created by Leigh Bowery and friends in Richard Torry's apartment on Old Compton Street in Soho, London between 1983 and 1993. These works were recently rediscovered in Richard Torry's archives, and YMC has selected five of them to create a special series, which is now available in brand stores and on the official website.
Is there a chance to get the Ronnie Fieg x New Balance 2010s collaboration shoes for free?
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On May 16, KITH founder Ronnie Fieg appeared at the Manhattan flagship store to cut the ribbon for the store's reopening. The highly anticipated Ronnie Fieg x New Balance 2010s joint shoe series will be released at the same time, attracting the attention of many shoe fans. In addition, Ronnie originally brought good news: he specially prepared a batch of Ronnie Fieg x New Balance 2010s shoes, which will be randomly given to fans waiting in line on Friday. The condition is that they wear any pair of the previous joint shoes of the two parties. If you have the opportunity to participate, why not get ready quickly?
After three years, Rihanna will bring a new single 《Friend of Mine》
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Rihanna is about to release a new single 《Friend of Mine"》after three years, as one of the soundtracks of the animated film 《The Smurfs》. She also released a new trailer for the movie through her personal social media, and announced the release of this new song, which excited fans. 《Friend of Mine》is her first new work since she sang "Lift Me Up" for "Black Panther 2: Long Live Wakanda" in 2022. The song ranked second on the Billboard Hot Singles Chart that year and was certified platinum the following year. Although the complete music plan has not yet been announced, Rihanna also confirmed at the Met Gala some time ago that a new album is in preparation, so friends may wish to stay tuned.
