BALENCIAGA RELEASES SUMMER 2025 AD CAMPAIGN

BALENCIAGA RELEASES SUMMER 2025 AD CAMPAIGN

BALENCIAGA recently released its 2025 summer advertising campaign, shot by photographer Nadia Lee Cohen, inspired by classic Hollywood movie costume auditions. Through a series of portraits and videos, the models transformed into classic characters and archetypes in the movies, exploring the relationship between clothing, identity and performance.

The background of this advertising blockbuster uses a monochrome curtain, echoing the screen audition style of Old Hollywood, emphasizing the role of costumes, styling and scene mise-en-scene in shaping the character image.

The video narration continues the archival audition narrative style, describing the character's characteristics and clothing in the same tone and rhythm.

photo: BALENCIAGA.COM

PLEASURES x Dr. Martens New Collaboration Series Released

Street brand PLEASURES has released a new collaboration series with Dr. Martens. This time, the two parties used Dr. Martens' "Jorge Mule" with a very yuppie temperament as the blueprint. The dark green shoe body has changed the monotonous matching attributes of the past, and the exquisite PLEASURES logo embroidery on the upper creates a striking visual perception and wearability, providing more inspiration for daily relaxed wear in spring and summer.

photo: NOWRE.COM

CASETiFY and Takashi Murakami Present A Joint Artist Series

CASETiFY has officially announced a new artist collaboration with contemporary art master Takashi Murakami. This collaboration is a tribute to Murakami's artistic achievements. By incorporating his iconic visual language into trendy technology accessories, it not only brings a new experience to a new generation of collectors and art lovers, but also demonstrates Murakami's profound influence on contemporary art and popular culture. The protagonist of the series, MR.DOB, as one of Murakami's most representative creative symbols, will be transformed into a digital carrier of artistic spirit, a new interpretation of the creative expression of technology and art.

"MR.DOB is a creative symbol that has accompanied me since the beginning of my artistic career. It has witnessed the evolution of my artistic journey and is also my interpretation of contemporary culture... This collaboration with CASETiFY allows me to integrate MR.DOB into people's daily lives in an unprecedented way, which makes me very excited." Murakami said.

photo: NOWRE.COM