Café Mountain Delivers Urban Utility in SS24 Collection

photo: hypebeast.com

British label Café Mountain has unveiled its Spring/Summer 2024 collection, which blends utilitarian and playful designs.

The collection includes standout pieces like a Store Jacket with innovative and sustainable fashion practices. The line includes versatile outerwear, durable pants, and cord leisure popover jackets, all designed for both heavy-duty use and everyday comfort. The collection also includes shirting options and casual wear, available on the brand’s official website.

Siegelman Stable Shows Its Colors In First-Ever Tracksuit

photo: hypebeast.com

After paying tribute to a famous racing trainer last week, Siegelman Stable is returning to the racing world with a first-ever full racing tracksuit, which is dripping with its red, navy and gold colors.

The tracksuit is crafted from heavyweight cotton twill and has a cropped silhouette, with red piping down the side seams of the navy pants and Siegelman “S” crests on each shoulder. In addition, Siegelman Stable is also expanding its core collection with a new dark navy and off-white iteration of the set.

To commemorate the debut of the colors, they are partnering with Shopify to present an Off Track Betting-inspired pop-up event in Manhattan this weekend, where a handful of exclusive t-shirt designs will be released.

MKI MIYUKI ZOKU Leans Into AI for SS24 Campaign

photo: hypebeast.com

MKI MIYUKI ZOKU, a Leeds-based brand, is as focused on the future as it is on fashion.

To continue pushing the envelope, the brand has launched its new Spring/Summer 2024 campaign, which utilizes artificial intelligence (AI) and virtual production. The campaign, which is also a first for the brand, was created with the help of creative studio XPLOR and shot in their virtual production studio. The collection features 40 pieces of technical outerwear, button-down shirts, casual vacation shirts, open-hem pants, and more. Outerwear stands out due to its range of fabrications, including crinkle nylon, seersucker, Tencel, and loose gauge knit.

The campaign and collection are available now at the brand’s flagship store and online.

PUMA Beats Q1 Market Expectations, Despite Reporting Decrease in Sales

photo: hypebeast.com

PUMA’s Q1 2024 financial report exceeded market expectations despite a 3.9% decrease in sales compared to 2023.

Revenue reached €2.1 billion EUR, surpassing analysts’ estimates of €2.09 billion EUR, with a 0.5% increase in currency-adjusted sales. CEO Arne Freundt highlighted growth and gross profit margin improvement amid currency headwinds. Sales in Europe, the Middle East, and Africa fell by 3.2%, while Asia-Pacific saw a 0.6% increase, mainly driven by Greater China. The Americas experienced a 4.6% decline, but with a 1% increase in currency-adjusted terms.

PUMA's wholesale business decreased by 2.9%, while direct-to-consumer business rose by 13.5%. The company aims to enhance brand desirability for future growth, with plans for strategic initiatives and brand elevation campaigns.