Pas Normal Studios Joins Forces with Oakley for a Cycling Collection

photo: hypebeast.com

Pas Normal Studios and Oakley have unveiled their first collaborative collection, merging Oakley’s staple silhouettes with the unique Pantones of Pas Normal Studios.

The collection includes a range of apparel and two standout sunglasses. The apparel lineup features the Mechanism Jersey and Bibs, designed for both performance and aesthetics. Constructed from breathable, lightweight fabric, the jersey offers an aerodynamic fit for fast-paced racing, while the Mechanism Bibs provide comfort and mobility with compressive yet elastic textiles and ultralight foam chamois. And the sunglasses prioritize style without sacrificing functionality.

This limited-edition collection will be available at select Pas Normal Studios and Oakley retailers starting April 30. 

Vollebak Releases Full Metal Jacket Copper Edition

photo: hypebeast.com

London-based Vollebak has launched the Full Metal Jacket Copper Edition, constructed from 11 kilometers of copper, featuring 59.5% copper content.

This jacket combines innovative technology and advanced materials that dynamically adjusts to temperature changes, enhancing comfort across various climates. Known for its antimicrobial properties, the copper provides resistance against bacteria and viruses, addressing modern health-conscious apparel needs.

Available in Black, Copper, and Silver, and crafted in Romania, this eye-catching, lacquered copper yarn jacket retails for $1,595 USD on Vollebak’s website. 

NN.07 High Summer 2024 Floats on the Gentle Breeze

photo: hypebeast.com

Copenhagen-based clothing brand NN.07 recently unveiled its High Summer 2024 campaign and collection, following its Pre-Spring 2025 release earlier this month.
Inspired by the tranquility of Upstate New York, the brand ventured to the Portuguese coastline near Lisbon for its latest campaign, reflecting the serene surroundings in its relaxed silhouettes and soft, tonal shades.
The collection features a range of versatile pieces including polo shirts, button-downs, knit tops, shorts, pants, and swimwear, crafted from summer textile staples like linen and seersucker. With hues such as beige, olive, light blue, and more, the collection offers effortless style for easy summer moments, whether at home or abroad.
Explore the collection online now.

adidas Beats Expectations With 8% Sales Increase in Q1 2024

photo: hypebeast.com

Adidas exceeded expectations in Q1 2024, reporting an 8% increase in sales to €5.46 billion EUR by March 31.

Despite challenges from losing the YEEZY line and cutting ties with Ye in 2022, adidas experienced growth driven by strong demand for its Samba, Gazelle, Spezial, and Campus franchises. Notably, sales from the remaining Yeezy inventory contributed approximately €150 million EUR in revenue. Footwear revenues surged 13%, led by Originals and Football categories, while apparel sales rose by 2%. However, accessories sales dipped by 1%.

Positive growth was seen in Europe (14%) and Latin America (18%), with Greater China up by 8%. North America faced a 4% decrease, primarily due to wholesale declines.

Looking ahead, adidas plans to continue investing in product, brand, sales, and marketing for sustained growth, prioritizing long-term progress over short-term profit optimization.