BLACKPINK's Jennie Launches Her Own Fashion Label, ODD ATELIER

BLACKPINK's Jennie Launches Her Own Fashion Label, ODD ATELIER

photo: hypebeast.com

BLACKPINK member Jennie has now announced that she started a new label and company in November entitled OA. She wrote about the new venture on her Instagram Story, thanking fans for their continued support of her solo work and BLACKPINK.

OA already has its own Instagram page with as few posts explaining its purpose. Founded in November 2023, OA stands for ODD ATELIER and “aims to create new things that attract attention in a different way from what is usual or expected.” The post also previewed black hoodies with the back emblazoned with the brand’s logo.

H&M Group Names Hendrik Alpen As Communications Director

photo: fashionunited.uk

H&M Group has announced that Hendrik Alpen will take on the role as communications director.

The company added that Alpen has a long background within the company, with extensive experience from both communications and sustainability, in Sweden, Bangladesh and Germany, where he previously worked as head of communications and PR.

He will start the new position in January 2024 and report to Helena Helmersson, chief executive officer of H&M Group.

Nike Plans to Layoff Hundreds of Employees

photo: fashionunited.uk

US sportswear giant Nike, Inc. has said in a report to Bloomberg that it plans to cut hundreds of jobs.

The media outlet reported that the company is cutting costs across all divisions because of poor sales last year. CFO Matt Friend shared “weaker sales prospects in China and the rest of the world” as the reason for the expected layoffs at Nike, Inc. The company also showed less growth in e-commerce, a sector it had high hopes for.

This is the second impactful round of layoffs for Nike. In 2020, during the Covid-19 pandemic, the company let 700 employees go.

Uniqlo Drops Prices in Bid to Be A High Street Leader

photo: 
fashionunited.uk

A key element of Uniqlo’s growth strategy is providing consistent quality at more affordable prices. In the UK, where shoppers are grappling with price increases across various consumer services and product sectors, Uniqlo has lowered prices for items such as cashmere sweaters, merino wool pieces, and hoodies.

Uniqlo considers the UK market a significant growth opportunity, with 17 stores operating across the UK, Uniqlo’s UK Area Manager, Alessandro Dudech, noted that a decrease in certain material costs has enabled the retailer to offer more competitive prices on premium items.

The world is currently in an era where sustainability and anti-fast fashion sentiments are on the rise. Uniqlo places emphasis on the quality and functionality of its clothing, avoiding prominent logos and allowing the product to effectively speak for itself.