JiyongKim Continues to Harness the Natural Elements for a Sun-Bleached SS25

photo: hypebeast.com

Seoul-based label JiyongKim is set to release its Spring/Summer 2025 collection, emphasizing new silhouettes and fabrics, with a focus on sun-bleaching techniques.

Presented at Paris Fashion Week, the collection includes collaborations with Alpha Industries and Clarks Originals, featuring iconic models like the Wallabee and Desert Trek. Key pieces include sun-bleached patch knit cardigans and layered strap half trousers, as well as new non-sun bleached items like the hooded zip-up collared jacket.

The collection showcases JiyongKim's signature treatment and innovative designs.

Pharrell's Louis Vuitton FW24 Collection Is a LVERS' Vision of the American Western Wardrobe

photo: hypebeast.com

Pharrell Williams returned to Paris Fashion Week with his latest Fall/Winter 2024 collection for Louis Vuitton, presented at the Fondation Louis Vuitton.

The collection, bridging American and hip-hop culture with high fashion, featured cowboy Western motifs such as monogrammed Timbaland boots and cowboy hats. Pharrell incorporated American Western wardrobe elements, transforming workwear into luxurious Louis Vuitton pieces through craftsmanship and embroidery. The show also highlighted collaborations with Dakota and Lakota artists, featuring accessories embroidered with Dakota Flower symbolism.

The presentation included a unique soundtrack by Pharrell and performances by the Native Voices of Resistance.

Alexander McQueen AW24 Campaign Takes Over The Streets of London

photo: hypebeast.com

The Alexander McQueen Autumn/Winter 2024 campaign, directed by Seán McGirr, showcases a blend of glamour and rebellion in East London.

The campaign starts in black and white with luxurious and flashy outfits, such as a high-neck shearling top and a studded bomber jacket. Colorful pieces follow, including an embroidered mini dress and an oversized mohair coat. The menswear looks range from a suit covered in smashed jet stones to a crisp white suit.

McGirr aims to capture the raw, eclectic energy of London, bringing it to life through this opulent collection.

HUGO and Les Benjamins' New Collab is a Celebration of Interculturality

photo: hypebeast.com

Istanbul-based label Les Benjamins collaborates with HUGO to create an 18-piece luxury capsule collection that blends their unique fashion craftsmanship.

Inspired by the children of Gastarbeiter, the collection features motifs like double swans and a rose emblem, symbolizing independence and resilience. The collection combines HUGO's timeless tailoring with Les Benjamins' contemporary cuts, including a boxy double-breasted suit, co-ord blazer, and beaded embellishments. Raw-edged carpenter sets, bomber jackets, and mid-layers like beaded collar shirts and printed T-shirts add dimension.

Accessories include an elongated necktie, canvas bucket hat, and hosiery, merging smart and street styles.