It's astonishing to think that nearly twenty-five years have elapsed since fashion brands like Fubu, Sean Jean, Enyce, Rocawear, Karl Kani, Phat Farm, and the iconic Baby Phat were at the forefront of the industry. As fashion trends often follow a cyclical pattern, it comes as no surprise that Baby Phat, helmed by CEO and creative director Kimora Lee Simmons, is experiencing a resurgence, given the renewed popularity of early 2000s fashion among Generation Z.

"We've seen users wearing low-rise jeans, rhinestones, and all the iconic Baby Phat designs on social media. It's a testament to the timelessness of our brand and its ability to resonate with a new generation—the past meeting the future," she said.
 
However, the decision to reintroduce the brand to the current market extended beyond mere nostalgia. "It's about embracing the present and the future while staying true to our roots. I believe in the power of our brand and in the ability to inspire a new generation of women who are unapologetically themselves. We've grown, evolved, and are more inclusive than ever, reflecting the diversity of our world. We seek to embrace and empower women, and the time for that is now," continued Simmons.

The collection, set to be released in stages, will present a range of styles described as a seamless fusion of streetwear and high fashion, as stated in an official release.

Photo：us.fashionnetwork.com

Slowear launches debut collab with Globe-Trotter

Slowear, the esteemed Italian brand, has unveiled an exciting collaboration with the prestigious British luggage brand Globe-Trotter. This partnership was born out of a shared desire to honor timeless traditions while reinventing them for the future.

Making its debut as their inaugural collaboration, the collection will be available worldwide in handpicked Slowear stores and through their online platform. The collaboration signifies a harmonious amalgamation of the finest qualities both brands have to offer, including a rich heritage, traditional craftsmanship, meticulous attention to detail, functional excellence, a keen eye for aesthetics, and a meticulous selection of premium materials.

In this collection, the iconic Globe-Trotter model undergoes a transformation, becoming a streamlined version that emphasizes its essence—a sturdy shell devoid of laces or straps. The design is crafted using a unique blend of colors inspired by the Slowear brand, featuring an exclusive combination of dark green and black.Photo：us.fashionnetwork.com

Rolex buys Geneva building that’s home to arch rival Omega

In the ongoing competition for prime real estate among leading Swiss watch brands, a subsidiary of Rolex SA has acquired a building situated on Geneva's most exclusive shopping street. Interestingly, the building currently serves as the flagship boutique for rival brand Omega.

Marconi Investment SA paid 120 million Swiss francs ($133 million) for the building on Rue du Rhone, according to a filing with Geneva’s land registry. 

As a consequence, Omega will now find itself issuing a substantial monthly rent payment to its chief competitor, while Rolex gains influence over the management and functioning of the building. According to reports from the Tribune de Geneve, there are provisions that could potentially facilitate the termination of an existing lease by a new owner under specific circumstances.

Photo：us.fashionnetwork.com